New Arrivals

New colors, same unbeatable comfort. Shop the latest colors, styles, and seasonal essentials.

263 products

  • True Classic9" Navy & Carbon Active Quick Dry Shorts 2-Pack True Classic9" Navy & Carbon Active Quick Dry Shorts 2-Pack
    True Classic9" Navy & Carbon Active Quick Dry Shorts 2-Pack
    23% OFF

    9" Navy & Carbon Active Quick Dry Shorts 2-Pack

    IL 420.00 NIS IL 325.00 NIS
    Only IL 162.50 NIS per item
  • True ClassicBlack Short Sleeve Comfort Knit Shirt True ClassicBlack Short Sleeve Comfort Knit Shirt
    True ClassicBlack Short Sleeve Comfort Knit Shirt
    True ClassicBlack Short Sleeve Comfort Knit Shirt
    True ClassicBlack Short Sleeve Comfort Knit Shirt
    NEW

    Black Short Sleeve Comfort Knit Shirt

    IL 235.00 NIS
  • True ClassicGrove Classic Pima Crew True ClassicGrove Classic Pima Crew
    True ClassicGrove Classic Pima Crew
    True ClassicGrove Classic Pima Crew
    True ClassicGrove Classic Pima Crew

    Grove Classic Pima Crew

    IL 190.00 NIS
  • True Classic9" Black & Navy Active Quick Dry Shorts 2-Pack True Classic9" Black & Navy Active Quick Dry Shorts 2-Pack
    True Classic9" Black & Navy Active Quick Dry Shorts 2-Pack
    23% OFF

    9" Black & Navy Active Quick Dry Shorts 2-Pack

    IL 420.00 NIS IL 325.00 NIS
    Only IL 162.50 NIS per item
  • True ClassicBlack & White Classic Pima Crew 7-Pack True ClassicBlack & White Classic Pima Crew 7-Pack
    True ClassicBlack & White Classic Pima Crew 7-Pack
    True ClassicBlack & White Classic Pima Crew 7-Pack
    True ClassicBlack & White Classic Pima Crew 7-Pack
    NEW
    47% OFF

    Black & White Classic Pima Crew 7-Pack

    IL 1,300.00 NIS IL 695.00 NIS
    Only IL 99.28 NIS per item
  • True ClassicBlack Classic Pima Crew 2-Pack True ClassicBlack Classic Pima Crew 2-Pack
    True ClassicBlack Classic Pima Crew 2-Pack
    True ClassicBlack Classic Pima Crew 2-Pack
    True ClassicBlack Classic Pima Crew 2-Pack
    25% OFF

    Black Classic Pima Crew 2-Pack

    IL 375.00 NIS IL 280.00 NIS
    Only IL 140.00 NIS per item
  • True ClassicCarbon Classic Pima Crew True ClassicCarbon Classic Pima Crew
    True ClassicCarbon Classic Pima Crew
    True ClassicCarbon Classic Pima Crew
    True ClassicCarbon Classic Pima Crew

    Carbon Classic Pima Crew

    IL 190.00 NIS
  • True ClassicRipstop Long Sleeve Commuter Shirt 3-Pack True ClassicRipstop Long Sleeve Commuter Shirt 3-Pack
    True ClassicRipstop Long Sleeve Commuter Shirt 3-Pack
    True ClassicRipstop Long Sleeve Commuter Shirt 3-Pack
    28% OFF

    Ripstop Long Sleeve Commuter Shirt 3-Pack

    IL 905.00 NIS IL 650.00 NIS
    Only IL 216.66 NIS per item
  • True ClassicWhite Classic Stretch Oxford 2.0 True ClassicWhite Classic Stretch Oxford 2.0
    True ClassicWhite Classic Stretch Oxford 2.0
    True ClassicWhite Classic Stretch Oxford 2.0
    True ClassicWhite Classic Stretch Oxford 2.0
    NEW

    White Classic Stretch Oxford 2.0

    IL 280.00 NIS
  • True ClassicLong Sleeve Modern Knit Oxford 3-Pack True ClassicLong Sleeve Modern Knit Oxford 3-Pack
    True ClassicLong Sleeve Modern Knit Oxford 3-Pack
    True ClassicLong Sleeve Modern Knit Oxford 3-Pack
    28% OFF

    Long Sleeve Modern Knit Oxford 3-Pack

    IL 835.00 NIS IL 605.00 NIS
    Only IL 201.66 NIS per item
  • True ClassicWhite Short Sleeve Comfort Knit Shirt True ClassicWhite Short Sleeve Comfort Knit Shirt
    True ClassicWhite Short Sleeve Comfort Knit Shirt
    True ClassicWhite Short Sleeve Comfort Knit Shirt
    True ClassicWhite Short Sleeve Comfort Knit Shirt

    White Short Sleeve Comfort Knit Shirt

    IL 235.00 NIS
  • True ClassicBlack & White Classic Pima Crew 2-Pack True ClassicBlack & White Classic Pima Crew 2-Pack
    True ClassicBlack & White Classic Pima Crew 2-Pack
    True ClassicBlack & White Classic Pima Crew 2-Pack
    True ClassicBlack & White Classic Pima Crew 2-Pack
    25% OFF

    Black & White Classic Pima Crew 2-Pack

    IL 375.00 NIS IL 280.00 NIS
    Only IL 140.00 NIS per item
  • True ClassicBlack & White Short Sleeve Comfort Knit Shirt 2-Pack True ClassicBlack & White Short Sleeve Comfort Knit Shirt 2-Pack
    True ClassicBlack & White Short Sleeve Comfort Knit Shirt 2-Pack
    19% OFF

    Black & White Short Sleeve Comfort Knit Shirt 2-Pack

    IL 465.00 NIS IL 375.00 NIS
    Only IL 187.50 NIS per item
  • True ClassicBlue Classic Stretch Oxford 2.0 True ClassicBlue Classic Stretch Oxford 2.0
    True ClassicBlue Classic Stretch Oxford 2.0
    True ClassicBlue Classic Stretch Oxford 2.0
    True ClassicBlue Classic Stretch Oxford 2.0
    NEW

    Blue Classic Stretch Oxford 2.0

    IL 280.00 NIS
  • True ClassicOak Classic Stretch Oxford 2.0 True ClassicOak Classic Stretch Oxford 2.0
    True ClassicOak Classic Stretch Oxford 2.0
    True ClassicOak Classic Stretch Oxford 2.0
    True ClassicOak Classic Stretch Oxford 2.0
    NEW

    Oak Classic Stretch Oxford 2.0

    IL 280.00 NIS
  • True ClassicOak & Blue Standard Long Sleeve Modern Knit Oxford 2-Pack True ClassicOak & Blue Standard Long Sleeve Modern Knit Oxford 2-Pack
    True ClassicOak & Blue Standard Long Sleeve Modern Knit Oxford 2-Pack
    17% OFF

    Oak & Blue Standard Long Sleeve Modern Knit Oxford 2-Pack

    IL 560.00 NIS IL 465.00 NIS
    Only IL 232.50 NIS per item
  • True ClassicHeather Gray Short Sleeve Comfort Knit Shirt True ClassicHeather Gray Short Sleeve Comfort Knit Shirt
    True ClassicHeather Gray Short Sleeve Comfort Knit Shirt
    True ClassicHeather Gray Short Sleeve Comfort Knit Shirt
    True ClassicHeather Gray Short Sleeve Comfort Knit Shirt

    Heather Gray Short Sleeve Comfort Knit Shirt

    IL 235.00 NIS
  • True ClassicBlack & Navy Long Sleeve Active Mesh Crew 2-Pack True ClassicBlack & Navy Long Sleeve Active Mesh Crew 2-Pack
    True ClassicBlack & Navy Long Sleeve Active Mesh Crew 2-Pack
    NEW
    23% OFF

    Black & Navy Long Sleeve Active Mesh Crew 2-Pack

    IL 420.00 NIS IL 325.00 NIS
    Only IL 162.50 NIS per item
  • True ClassicSprig Classic Stretch Oxford 2.0 True ClassicSprig Classic Stretch Oxford 2.0
    True ClassicSprig Classic Stretch Oxford 2.0
    True ClassicSprig Classic Stretch Oxford 2.0
    True ClassicSprig Classic Stretch Oxford 2.0
    NEW

    Sprig Classic Stretch Oxford 2.0

    IL 280.00 NIS
  • True ClassicFiord Long Sleeve Ripstop Commuter Shirt True ClassicFiord Long Sleeve Ripstop Commuter Shirt
    True ClassicFiord Long Sleeve Ripstop Commuter Shirt
    True ClassicFiord Long Sleeve Ripstop Commuter Shirt
    True ClassicFiord Long Sleeve Ripstop Commuter Shirt
    NEW

    Fiord Long Sleeve Ripstop Commuter Shirt

    IL 305.00 NIS
  • True ClassicNavy & Fiord Ripstop Long Sleeve Commuter Shirt 2-Pack True ClassicNavy & Fiord Ripstop Long Sleeve Commuter Shirt 2-Pack
    True ClassicNavy & Fiord Ripstop Long Sleeve Commuter Shirt 2-Pack
    16% OFF

    Navy & Fiord Ripstop Long Sleeve Commuter Shirt 2-Pack

    IL 605.00 NIS IL 510.00 NIS
    Only IL 255.00 NIS per item
  • True ClassicOak & White Standard Long Sleeve Modern Knit Oxford 2-Pack True ClassicOak & White Standard Long Sleeve Modern Knit Oxford 2-Pack
    True ClassicOak & White Standard Long Sleeve Modern Knit Oxford 2-Pack
    17% OFF

    Oak & White Standard Long Sleeve Modern Knit Oxford 2-Pack

    IL 560.00 NIS IL 465.00 NIS
    Only IL 232.50 NIS per item
  • True ClassicWhite & Heather Gray Short Sleeve Comfort Knit Shirt 2-Pack True ClassicWhite & Heather Gray Short Sleeve Comfort Knit Shirt 2-Pack
    True ClassicWhite & Heather Gray Short Sleeve Comfort Knit Shirt 2-Pack
    19% OFF

    White & Heather Gray Short Sleeve Comfort Knit Shirt 2-Pack

    IL 465.00 NIS IL 375.00 NIS
    Only IL 187.50 NIS per item
  • True ClassicGlacier Classic Stretch Oxford 2.0 True ClassicGlacier Classic Stretch Oxford 2.0
    True ClassicGlacier Classic Stretch Oxford 2.0
    True ClassicGlacier Classic Stretch Oxford 2.0
    True ClassicGlacier Classic Stretch Oxford 2.0
    NEW

    Glacier Classic Stretch Oxford 2.0

    IL 280.00 NIS
  • True ClassicGlacier & Sprig Standard Long Sleeve Modern Knit Oxford 2-Pack True ClassicGlacier & Sprig Standard Long Sleeve Modern Knit Oxford 2-Pack
    True ClassicGlacier & Sprig Standard Long Sleeve Modern Knit Oxford 2-Pack
    17% OFF

    Glacier & Sprig Standard Long Sleeve Modern Knit Oxford 2-Pack

    IL 560.00 NIS IL 465.00 NIS
    Only IL 232.50 NIS per item
  • True ClassicLagoon Classic Pima Crew True ClassicLagoon Classic Pima Crew
    True ClassicLagoon Classic Pima Crew
    True ClassicLagoon Classic Pima Crew
    True ClassicLagoon Classic Pima Crew

    Lagoon Classic Pima Crew

    IL 190.00 NIS
  • True ClassicTempest Classic Pima Crew True ClassicTempest Classic Pima Crew
    True ClassicTempest Classic Pima Crew
    True ClassicTempest Classic Pima Crew
    True ClassicTempest Classic Pima Crew

    Tempest Classic Pima Crew

    IL 190.00 NIS
  • True ClassicAll White Classic Pima Crew 4-Pack True ClassicAll White Classic Pima Crew 4-Pack
    True ClassicAll White Classic Pima Crew 4-Pack
    True ClassicAll White Classic Pima Crew 4-Pack
    True ClassicAll White Classic Pima Crew 4-Pack
    38% OFF

    All White Classic Pima Crew 4-Pack

    IL 745.00 NIS IL 465.00 NIS
    Only IL 116.25 NIS per item
  • True ClassicEther Classic Pima Crew True ClassicEther Classic Pima Crew
    True ClassicEther Classic Pima Crew
    True ClassicEther Classic Pima Crew
    True ClassicEther Classic Pima Crew

    Ether Classic Pima Crew

    IL 190.00 NIS
  • True ClassicAll Black Classic Pima Crew 7-Pack True ClassicAll Black Classic Pima Crew 7-Pack
    True ClassicAll Black Classic Pima Crew 7-Pack
    True ClassicAll Black Classic Pima Crew 7-Pack
    True ClassicAll Black Classic Pima Crew 7-Pack
    NEW
    47% OFF

    All Black Classic Pima Crew 7-Pack

    IL 1,300.00 NIS IL 695.00 NIS
    Only IL 99.28 NIS per item