THE TRUE CLASSIC DIFFERENCE

It started with a big idea: make shirts that actually fit guys’ bodies, and sell them at a price that actually makes sense.

OUR MISSION:

HELP PEOPLE LOOK
GOOD AND FEEL GOOD
2019
First t-shirts launched (crews in 6 colors!)
2021
First 1M customers looking good & feeling good
2022
True Classic goes global (192 countries!)
2022
First retail locations
2024
Adding more value to the world with giveback initiatives & new products. We're just getting started.

LOOK GOOD. FEEL GOOD

IT'S WHY WE DO WHAT WE DO.

WE SHOW UP FOR HUMANS

Our story starts in 2019 with a t-shirt in six colors and a belief that we can be more than just another apparel brand. We reached one million customers just two years later, but we’ve always been more proud of the shirts we don’t sell - the millions of tees we’ve given away as part of our community initiatives.

GIVING BACK IS IN OUR DNA

Whether it’s sending supplies to cities after natural disasters, replacing people’s wardrobes after their house burnt down, helping teachers get supplies for their students, or putting clothing on the backs of the homeless, we’re here to help and wield our resources for good. In 2024 we launched the GiveBack Pack, donating fresh shirts to a new cause each month with every pack sold.

Clothes like you’ve never worn before

As far as our shirts (and pants, and sweaters, and socks, and…well, you get the picture) themselves? It all comes back to the basics. Best fit. Best feel. Best price.

BEST FIT

Our wardrobe is designed to be the perfect fit for every body. With shirts that are snug around the arms and chest but loose in the torso, pants that lift guys’ assets and don’t sag, and activewear that’s made to move, it’s no wonder that 81% of customers say they feel more confident wearing True Classic.

BEST FEEL

How do we make guys everywhere comfortable (and comfortable everywhere)? We start with premium materials that offer superior softness and movement. Add the right amount of stretch where needed and we like to think we’ve cracked the code on comfort.



BEST PRICE

Since day one, we haven’t budged on offering premium apparel at a fraction of the cost of other brands. From bundles that help customers save even more to complete looks at one low price point, we are redefining what it means to deliver value.